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Website
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Community Saas
Community Saas
Community Saas
Flit Migrate App
Flit Migrate App
Flit Migrate App
Making migration less overwhelming, one decision at a time.
Making migration less overwhelming, one decision at a time.
Making migration less overwhelming, one decision at a time.
Flit Migrate is a digital migration platform designed to help people understand their options, find the right
migration pathway and manage the journey from initial assessment through applications and relocation.
Flit Migrate is a digital migration platform designed to help people understand their options, find the right migration pathway and manage the journey from initial assessment through applications and relocation.
Flit Migrate is a digital migration platform designed to help people understand their options, find the right
migration pathway and manage the journey from initial assessment through applications and relocation.
Role
Role
Role
Product Designer · UX Research
Product Designer · UX Research
Product Designer · UX Research
Timeline
Timeline
Timeline
Sept 2023 - Jan 2025
Sept 2023 - Jan 2025
Sept 2023 - Jan 2025
Platform
Platform
Platform
Mobile Application
Mobile Application
Mobile Application
Status
Status
Status
Product in development
Product in development
Product in development
Tools
Tools
Tools
Figma, ChatGPT
Figma, ChatGPT
Figma, ChatGPT
Team
Team
Team
Cross-functional design team
Cross-functional design team
Cross-functional design team
Overview
Overview
Overview
Why this Product
exists
Why this Product
exists
Why this Product
exists
Moving to another country is rarely one decision.
It involves understanding eligibility, choosing a pathway, comparing visa options, preparing documents, finding schools or jobs, managing applications and making decisions about what happens after arrival.
The information exists, but it is scattered across government websites, university websites, travel platforms, consultants and countless search results.
Flit started from a much narrower idea: Travel Paddy, a product inspired by the founder's experience living in Canada and the difficulty of helping people navigate life and travel around a new country.
As the team researched the problem and challenged the original concept, we realized the larger opportunity wasn't simply helping people navigate a destination.
It was helping them navigate the journey to get there.
The product evolved into Flit Migrate: a platform designed to bring migration information, guidance and services into one experience.
The current direction reflects that evolution, with Flit helping users understand their best pathway, access visa support, get quotes, work with agents, track applications and explore education and relocation opportunities.
The live Flit website now positions the product around discovering the best migration route, personalized plans, visa processing and end-to-end support.
Moving to another country is rarely one decision.
It involves understanding eligibility, choosing a pathway, comparing visa options, preparing documents, finding schools or jobs, managing applications and making decisions about what happens after arrival.
The information exists, but it is scattered across government websites, university websites, travel platforms, consultants and countless search results.
Flit started from a much narrower idea: Travel Paddy, a product inspired by the founder's experience living in Canada and the difficulty of helping people navigate life and travel around a new country.
As the team researched the problem and challenged the original concept, we realized the larger opportunity wasn't simply helping people navigate a destination.
It was helping them navigate the journey to get there.
The product evolved into Flit Migrate: a platform designed to bring migration information, guidance and services into one experience.
The current direction reflects that evolution, with Flit helping users understand their best pathway, access visa support, get quotes, work with agents, track applications and explore education and relocation opportunities.
The live Flit website now positions the product around discovering the best migration route, personalized plans, visa processing and end-to-end support.
Moving to another country is rarely one decision.
It involves understanding eligibility, choosing a pathway, comparing visa options, preparing documents, finding schools or jobs, managing applications and making decisions about what happens after arrival.
The information exists, but it is scattered across government websites, university websites, travel platforms, consultants and countless search results.
Flit started from a much narrower idea: Travel Paddy, a product inspired by the founder's experience living in Canada and the difficulty of helping people navigate life and travel around a new country.
As the team researched the problem and challenged the original concept, we realized the larger opportunity wasn't simply helping people navigate a destination.
It was helping them navigate the journey to get there.
The product evolved into Flit Migrate: a platform designed to bring migration information, guidance and services into one experience.
The current direction reflects that evolution, with Flit helping users understand their best pathway, access visa support, get quotes, work with agents, track applications and explore education and relocation opportunities.
The live Flit website now positions the product around discovering the best migration route, personalized plans, visa processing and end-to-end support.
My Role
My Role
My Role
I worked as part of the design team, with my contribution becoming particularly broad because I was one of the longer-standing designers on the project.
I worked as part of the design team, with my contribution becoming particularly broad because I was one of the longer-standing designers on the project.
I worked as part of the design team, with my contribution becoming particularly broad because I was one of the longer-standing designers on the project.
My responsibilities included:
My responsibilities included:
My responsibilities included:
User research
User surveys
Product exploration
User flows
Information architecture
Mobile UX
UI design
Feature prioritization
Design iteration
Team collaboration
Challenging and refining proposed product ideas
User research
User surveys
Product exploration
User flows
Information architecture
Mobile UX
UI design
Feature prioritization
Design iteration
Team collaboration
Challenging and refining proposed product ideas
User research
User surveys
Product exploration
User flows
Information architecture
Mobile UX
UI design
Feature prioritization
Design iteration
Team collaboration
Challenging and refining proposed product ideas
I wasn't responsible for the entire product, but I played a major role in shaping how the mobile experience came together.
I wasn't responsible for the entire product, but I played a major role in shaping how the mobile experience came together.
I wasn't responsible for the entire product, but I played a major role in shaping how the mobile experience came together.
Problem & Solution
Problem & Solution
Problem & Solution
What we were
solving
What we were
solving
What we were
solving
The Problem
The Problem
The Problem
Migration is information-heavy, fragmented and difficult to navigate.
For People planning to migrate
They have to search across multiple websites to understand their options.
Eligibility requirements are often difficult to interpret.
Different visa pathways have different requirements.
Costs and timelines aren't always easy to understand.
The process can feel overwhelming before an application even begins.
People often don't know which pathway is actually right for them.
For the business
Flit needed to move beyond being another information resource.
The product had to create a guided experience that could connect users to assessments, services, agents and eventually the wider journey of relocating.
Migration is information-heavy, fragmented and difficult to navigate.
For People planning to migrate
They have to search across multiple websites to understand their options.
Eligibility requirements are often difficult to interpret.
Different visa pathways have different requirements.
Costs and timelines aren't always easy to understand.
The process can feel overwhelming before an application even begins.
People often don't know which pathway is actually right for them.
For the business
Flit needed to move beyond being another information resource.
The product had to create a guided experience that could connect users to assessments, services, agents and eventually the wider journey of relocating.
Migration is information-heavy, fragmented and difficult to navigate.
For People planning to migrate
They have to search across multiple websites to understand their options.
Eligibility requirements are often difficult to interpret.
Different visa pathways have different requirements.
Costs and timelines aren't always easy to understand.
The process can feel overwhelming before an application even begins.
People often don't know which pathway is actually right for them.
For the business
Flit needed to move beyond being another information resource.
The product had to create a guided experience that could connect users to assessments, services, agents and eventually the wider journey of relocating.
Defining The Product
Defining The Product
Defining The Product
The biggest product challenge wasn't designing screens.
It was deciding what Flit should actually become.
We explored the original Travel Paddy concept, researched the migration space, gathered user feedback and challenged assumptions as a team.
The result was a shift from: "How do we help people navigate a country?"
to: "How do we help people navigate the process of getting to the right country and pathway?"
That shift became the foundation of the product
Product Vision
Make migration decisions clearer by bringing discovery, assessment, applications, support and relocation services into one experience.
Core MVP
Migration assessment
pathwaysRoute matching
Visa
Requirements
Cost and timeline information
Consultation and agent support
Quote requests
Application tracking
Education pathways
School discovery
Jobs
Travel and relocation services
The biggest product challenge wasn't designing screens.
It was deciding what Flit should actually become.
We explored the original Travel Paddy concept, researched the migration space, gathered user feedback and challenged assumptions as a team.
The result was a shift from:
"How do we help people navigate a country?"
to: "How do we help people navigate the process of getting to the right country and pathway?"
That shift became the foundation of the product
Product Vision
Make migration decisions clearer by bringing discovery, assessment, applications, support and relocation services into one experience.
Core MVP
Migration assessment
pathwaysRoute matching
Visa
Requirements
Cost and timeline information
Consultation and agent support
Quote requests
Application tracking
Education pathways
School discovery
Jobs
Travel and relocation services
The biggest product challenge wasn't designing screens.
It was deciding what Flit should actually become.
We explored the original Travel Paddy concept, researched the migration space, gathered user feedback and challenged assumptions as a team.
The result was a shift from: "How do we help people navigate a country?"
to:
"How do we help people navigate the process of getting to the right country and pathway?"
That shift became the foundation of the product.
Product Vision
Make migration decisions clearer by bringing discovery, assessment, applications, support and relocation services into one experience.
Core MVP
Migration assessment
Route matching
Visa pathways
Requirements
Cost and timeline information
Consultation and agent support
Quote requests
Application tracking
Education pathways
School discovery
Jobs
Travel and relocation services
Design Process
Design Process
Design Process
From Idea to
Product
From Idea to
Product
From Idea to
Product
Starting with Travel Paddy
Starting with Travel Paddy
Starting with Travel Paddy
The initial concept was focused on helping people navigate travel and life in Canada.
The founder's personal experience became the starting point
The initial concept was focused on helping people navigate travel and life in Canada.
The founder's personal experience became the starting point
The initial concept was focused on helping people navigate travel and life in Canada.
The founder's personal experience became the starting point
Challenging the Assumption
Challenging the Assumption
Challenging the Assumption
As a team, we questioned whether destination navigation was the biggest problem worth solving.
Research and user conversations exposed a larger pain point: people struggled much earlier in the journey. They didn't know where to start.
As a team, we questioned whether destination navigation was the biggest problem worth solving.
Research and user conversations exposed a larger pain point: people struggled much earlier in the journey. They didn't know where to start.
As a team, we questioned whether destination navigation was the biggest problem worth solving.
Research and user conversations exposed a larger pain point: people struggled much earlier in the journey. They didn't know where to start.
Expanding the Product
Expanding the Product
Expanding the Product
We moved toward migration.
The product needed to help users understand pathways, compare options, identify requirements and access support.
We moved toward migration.
The product needed to help users understand pathways, compare options, identify requirements and access support.
We moved toward migration.
The product needed to help users understand pathways, compare options, identify requirements and access support.
Simplifying the Complexity
Simplifying the Complexity
Simplifying the Complexity
Migration naturally creates a huge amount of information.
Our challenge was making the product comprehensive without making it feel complicated.
We broke complex journeys into smaller decisions and progressive steps rather than presenting everything at once.
Migration naturally creates a huge amount of information.
Our challenge was making the product comprehensive without making it feel complicated.
We broke complex journeys into smaller decisions and progressive steps rather than presenting everything at once.
Migration naturally creates a huge amount of information.
Our challenge was making the product comprehensive without making it feel complicated.
We broke complex journeys into smaller decisions and progressive steps rather than presenting everything at once.
Design Process
Design Process
Design Process
Key product
decisons
Key product
decisons
Key product
decisons
Complexity should be progressive.
Complexity should be progressive.
Complexity should be progressive.
The product contains a lot of information, but users shouldn't have to understand everything at once.
Instead of presenting an entire migration process on one screen, we structured the experience into smaller steps.
Understand → Assess → Choose → Prepare → Apply → Track
The product contains a lot of information, but users shouldn't have to understand everything at once.
Instead of presenting an entire migration process on one screen, we structured the experience into smaller steps.
Understand → Assess → Choose → Prepare → Apply → Track
The product contains a lot of information, but users shouldn't have to understand everything at once.
Instead of presenting an entire migration process on one screen, we structured the experience into smaller steps.
Understand → Assess → Choose → Prepare → Apply → Track
Not every feature belonged in the first release.
Not every feature belonged in the first release.
Not every feature belonged in the first release.
Flit has the potential to become a large ecosystem.
Jobs. Education. Hotels. Events. Transportation. Travel services.
Visa services.
But building everything at once would have diluted the core experience.
We continuously challenged feature ideas against the MVP and prioritized what directly supported the migration journey.
Flit has the potential to become a large ecosystem.
Jobs. Education. Hotels. Events. Transportation. Travel services. Visa services.
But building everything at once would have diluted the core experience.
We continuously challenged feature ideas against the MVP and prioritized what directly supported the migration journey.
Flit has the potential to become a large ecosystem.
Jobs. Education. Hotels. Events. Transportation. Travel services. Visa services.
But building everything at once would have diluted the core experience.
We continuously challenged feature ideas against the MVP and prioritized what directly supported the migration journey.
The product needed to guide, not just inform.
The product needed to guide, not just inform.
The product needed to guide, not just inform.
A database of visa requirements wouldn't be enough.
The experience needed to help users understand what information meant for them.
This influenced the direction toward assessments, personalized pathways, guided steps and expert support.
A database of visa requirements wouldn't be enough.
The experience needed to help users understand what information meant for them.
This influenced the direction toward assessments, personalized pathways, guided steps and expert support.
A database of visa requirements wouldn't be enough.
The experience needed to help users understand what information meant for them.
This influenced the direction toward assessments, personalized pathways, guided steps and expert support.
Impact
Impact
Impact
What the
work achieved
What the
work achieved
What the
work achieved
The core MVP has been designed and is currently being developed.
The project successfully evolved from a relatively narrow travel concept into a much broader migration platform.
The team established:
The core MVP has been designed and is currently being developed.
The project successfully evolved from a relatively narrow travel concept into a much broader migration platform.
The team established:
The core MVP has been designed and is currently being developed.
The project successfully evolved from a relatively narrow travel concept into a much broader migration platform.
The team established:
A clearer product direction, Core mobile journeys
A clearer product direction, Core mobile journeys
A clearer product direction, core mobile journeys
Migration assessment and pathway flows
Migration assessment and pathway flows
Migration assessment and pathway flows
Visa-related experiences, Education flows
Visa-related experiences, Education flows
Visa-related experiences, Education flows
Application tracking, Supporting travel and relocation experiences
Application tracking, Supporting travel and relocation experiences
Application tracking, Supporting travel and relocation experiences
A scalable foundation for future services
A scalable foundation for future services
A scalable foundation for future services
Reflection
Reflection
Reflection
Key learnings
Key learnings
Key learnings
Flit taught me that complex products aren't necessarily difficult because they have many features.
They're difficult because users have to make many decisions.
My biggest contribution was learning to break those decisions down into understandable steps without losing important information.
It also strengthened my ability to challenge product ideas constructively. Sometimes good product design means arguing against a feature, identifying a constraint or asking whether something actually belongs in the MVP.
Flit taught me that complex products aren't necessarily difficult because they have many features.
They're difficult because users have to make many decisions.
My biggest contribution was learning to break those decisions down into understandable steps without losing important information.
It also strengthened my ability to challenge product ideas constructively. Sometimes good product design means arguing against a feature, identifying a constraint or asking whether something actually belongs in the MVP.
Flit taught me that complex products aren't necessarily difficult because they have many features.
They're difficult because users have to make many decisions.
My biggest contribution was learning to break those decisions down into understandable steps without losing important information.
It also strengthened my ability to challenge product ideas constructively. Sometimes good product design means arguing against a feature, identifying a constraint or asking whether something actually belongs in the MVP.
Next Project
Next Project
